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More recently, however, a lot of childrenswear is heavily influenced by trends in adult fashion. Grandma bait is a retail industry term for expensive children’s clothing.[1] Due to the rise of social media platforms such as Instagram, celebrities and fashion bloggers have been using their accounts to post pictures of their children wearing luxury “street style” clothing, thus inspiring parents to dress their children as they would dress themselves. Good quality, well designed garments are a priority for some parents, and children’s clothing is getting a prime place in top-label stores and high-end fashion retail outlets. Dresses are also getting separately designed for boys and girls at a very early age.

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